Tynemouth’s Blue Reef Aquarium is preparing to welcome its newest arrival – in the shape of a 1.5m tall Snowdog.


The North Tyneside wildlife attraction is among a series of locations across the North East which will be hosting a sculpture as part of the Great North Snowdogs trail which goes live in September.

Presented by creative producers Wild in Art, working in partnership with St Oswald’s Children’s Hospice, Great North Snowdogs brings together businesses, artists, schools and community groups to create a public art trail of beautiful Snowdog sculptures, based on the story The Snowman and The Snowdog, by Raymond Briggs.


“We are very delighted to be part of this massive and hugely exciting event,” said Blue Reef Aquarium’s Rosie Wiggin.


“We have enlisted the help of TV presenter Pam Royle to come up with a design for our Snowdog and we are really looking forward to seeing the finished result,” she added.


Alongside their big Snowdog, the aquarium is also caring for a little Snowdog which they have decided to gift to St. Oswald’s C of E Primary School in Hebburn and it was presented to the children during morning assembly.


Pupils there will be able to create their own designs for their pup which will then go on public display as part of the larger Great North Snowdog trail.


Painting of the big sculptures will take place throughout July and August and the trail is set to go live on September 19th.


For 10 weeks during autumn and winter, the North East’s streets, parks and open spaces will become home to a series of individually designed Snowdog sculptures, painted by both well-known and undiscovered artists.


This will result in a sculpture trail, sponsored by businesses and individuals, showcasing the rich cultural offer and wealth of artistic talent in the area.


Once the trail ends, the sculptures will be auctioned at a glittering event in December 2016, to raise funds for St Oswald’s Children’s Hospice.


St Oswald’s children’s service provides short breaks and respite for young people with incurable conditions from across the region, plus support for

mums, dads, siblings or other close relations who are affected.


Issued by Blue Reef Aquarium. For more information and to arrange interviews, filming opportunities please contact Sharon Hedley, Rosie Wiggin or Terry McKeone on 0191 258 1031.



St Oswald’s Hospice provides specialist care for North East adults, young people and children with incurable conditions.  The charity needs to raise over £7 million each year through voluntary giving and legacies to continue to provide services to the local community.  No charge is made to patients for the services provided, ensuring hospice care is available to all. For more information please visit

Wild in Art is one of the UK’s leading creative producers of mass-appeal public art events, which engage residents and tourists alike, through the creation of citywide trails of uniquely painted sculptures. From crashes of rhinos in Sydney and parliaments of owls in Birmingham to BookBenches in London and and Commonwealth Games Clyde mascots in Glasgow, Wild in Art events have animated cities and enthralled people the world over, raising over £6m for charity partners along the way. Wild in Art also provide unique art education resources which engage and inspire young people and enhance learning across the curriculum.


The Snowman™ and The Snowdog: Originally published in 1978, The Snowman, created and illustrated by Raymond Briggs has become one of the world’s most popular children’s books.  Available in 15 languages it has sold in excess of 8.5 million copies worldwide with over 3 million of these sales in the UK published under Puffin editions.  Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since.  The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period.   The Snowman brand enjoys an international audience with global broadcast of the sequel, along with an array of consumer products now available.  Snowman Enterprises Limited (SEL) is a Penguin owned company.

Tyne and Wear Metro is Great North Snowdogs presenting partner. DB Regio Tyne and Wear Ltd operate Metro stations and trains on behalf of Nexus, under a seven year concession agreement.  For further information please contact Account Manager, Ruth Lawson, or Senior PR Executive, Aranda Rahbarkouhi at Gardiner Richardson on 0191 261 4250 or email [email protected] or [email protected]

Nexus owns, manages and is modernising the Tyne and Wear Metro in the £350m Metro All Change Modernisation programme. For further details please contact David Punton, Communications Officer, at Nexus on 0191 203 3691 or [email protected].



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